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Executive briefing · For owners & CEOs

AI that wins revenue

5 questions for your next board meeting

For owners and CEOs of sales-led private companies in New Zealand and Australia who are already using AI somewhere — and still can’t show the board it’s moving revenue.

Ask about a Reality Check

Only 8% of organisations in Australia and New Zealand can track AI impact with clear KPIs, while 53% already use AI in workflows or strategy.

Talent Group survey of 1,505 leaders, as reported by CFO Tech.

So roughly half are using it. Fewer than one in ten can prove what it’s doing. If your board can’t see the link between AI spend and revenue, you’re not behind — you’re normal. Normal won’t stay good enough.

Areas covered

Five questions any owner or CEO can put on the agenda on Monday.

You don’t need to know anything about AI tools to ask them.

Question 01

Revenue

Where exactly should AI be helping us win or keep revenue?

Question 02

Pipeline

Where do our deals stall today, and is anything we’re doing with AI aimed at that point?

Question 03

Measurement

What number would tell us it’s working — and what was that number before we started?

Question 04

Ownership

Who owns the result, not the technology?

Question 05

Next 90 days

What are the two or three things we’ll do next, and how will we know?

The problems
How smart buyers choose AI advice
Test 01

Independent

of any vendor or build shop.

Test 02

Problem-first:

revenue and pipeline before tools.

Test 03

Fixed-scope first win

— prove value before a wider programme.

Test 04

Advice is not the build:

if something needs building, partners do it with fees disclosed.

As seen in
Reality Check

AI that wins revenue: 5 questions for your next board meeting

Ask about a Reality Check

A short, no-obligation briefing on working these five questions with your board.

Josh Dally-Butler

Josh Dally-Butler

Quoted in Reseller News and ARN · Icehouse “Tech that Works for Your Business” panel (NZBusiness) · CommsDay Summit — consult-only advice on AI that wins revenue for sales-led ANZ private companies.

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